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Notifications config

Every toggle, defaults sane

Configuration reference for every notification goldenhour sends. Companion to /help/booking-confirmations which describes WHAT we send; this is how to CONFIGURE it.

10 settings

  1. Booking confirmation channel

    Default: Both (SMS + email)

    Whether confirmations go SMS, email, or both. Both is the safe default: SMS hits 98% open rate; email is the trust + searchable record. Some artists turn off SMS to avoid Twilio costs on a tight budget; most should keep both.

  2. Pre-tan prep checklist (spray-tan only)

    Default: On

    Fires T-36h before spray-tan appointments. Links to the public prep page. Required for first-time clients (waiver step); can be toggled off for known repeat clients.

  3. 2-hour reminder

    Default: On

    Short SMS at T-2h ('Quick reminder you're booked with us at 4pm'). Reduces same-day no-shows by ~20%. Toggle off if your customer base finds the nudge annoying.

  4. Post-care / aftercare

    Default: On

    Fires T+24h after a completed appointment. Vertical-specific aftercare tips + booking-link prefill for the next visit. Stops if the client doesn't have a phone or email on file.

  5. Review request

    Default: On

    Fires T+12h after completion. Links to your Google review URL when set. Skips clients who reviewed in the last 90 days. Configure your Google review URL in Settings → Reputation.

  6. Rebook nudge (smart-rebook)

    Default: On

    Per-client cadence based on their last 10 visits. Fires at the median interval. Default fallback (for clients with <3 visits) inherits from your account-wide autoRebookNudgeDays setting.

  7. Quiet hours

    Default: Off (Settings → Retention to enable)

    Local-time window during which automated retention SMS (rebook nudge, win-back, birthday) skip. Common pattern: 9pm to 8am. Transactional sends (confirmations, reminders) ignore quiet hours.

  8. Custom email-from domain

    Default: noreply@goldenhourhq.com (until custom domain verified)

    Once you verify an email-from domain (Settings → Custom domain → Email), outbound email rewrites to noreply@yourbrand.com. Improves deliverability + matches your branding.

  9. Birthday SMS

    Default: On

    Fires on the client's birthday with a small promo or congratulatory message. Customize the copy in Settings → Retention → Birthday SMS.

  10. Win-back campaign

    Default: On (default 60-day inactivity)

    Fires when a client has been inactive past the configured win-back window. Settings → Retention → Win-back days. Sends 1 SMS; doesn't re-fire (avoids spam).

Recommended starting config

First-week defaults are sensible: review at 30 days

Goldenhour’s out-of-the-box defaults work for 90% of solo artists. The 30-day review:

  • Add a Google review URL to start capturing reviews automatically.
  • Verify your email-from domain (Settings → Custom domain → Email) so outbound email reads as yours.
  • Enable quiet hours if your clientele skews late-shift / hospitality / parent. 9pm-8am local typical.
  • Customize the birthday copy beyond the generic default. A line in your voice + a small promo + a booking-link CTA.

Related: what each notification says