Free, or one price
Start free. Stay free.
The free plan keeps your booking page, your calendar, and your payments running, with no time limit. $19.99 a month, with the founding offer, adds client texts, your own domain, and a business number with missed-call text-back. Standard payment processing fees apply to both plans.
Free for everyone until November 1, 2026, and 30 free days for every account opened after that. Then $19.99/mo, held for as long as you stay subscribed. $39.99 after the cohort
No credit card to start. Cancel any time and the account drops to the free plan, booking page and all. Your client list leaves with you whenever you want it.
Free · $0.00/mo, no time limit
- Your booking page, on yourname.goldenhourhq.com
- Calendar, clients, and every visit's history
- Card payments in person and online, through your own Stripe account
- Gift cards, packages, invoices, and your online store
- Payroll, reports, and full CSV export
- Confirmations, reminders, and follow-ups by email
$19.99/mo adds
- Text messages to your clients, 250 a month included
- Your own booking domain and email domain
- A business number, and the front desk that answers it
- Goldie, the assistant built into the app
Everyone is on the full product, free, through November 1, 2026, and every account opened after that gets its first 30 days the same way. Then you choose, and the free plan is a real plan: the booking link in your bio keeps working, your clients stay yours, and nothing you have already built goes away.
One paid plan, no add-ons
Everything's included.
The honest math
$95 booked. $0 platform commission.
We make money one way: the $19.99 you already know about, and nothing at all on the free plan. Not a cut of your work. On a platform that takes 10%, that same booking quietly loses nine and a half dollars before it reaches you. Standard Stripe processing still applies, passed straight through at cost.
Pricing questions
The fine print, in plain words.
What happens when the free time runs out?+
You pick a plan. Stay on Free and your booking page, calendar, clients, and payments keep running exactly as they do now, with client messages going out by email. Or keep the paid plan: if you joined the founding cohort, billing starts at $19.99/mo and stays there for as long as you stay subscribed. The standard price rises to $39.99/mo for everyone who signs up after the 100 founding spots are gone, and no rise in that number ever moves yours.
What is actually in the free plan?+
Your booking page on a goldenhour subdomain, the calendar, clients, card payments in person and online, gift cards, packages, invoices, your online store, payroll, reports, and full CSV export. Confirmations, reminders, and follow-ups go out by email. The paid plan adds texts to your clients, your own booking and email domain, a business number with the front desk that answers it, and Goldie.
Do I need a credit card to start?+
No. You can set up your booking link, add services, and go live without entering a card. Accounts opened before November 1, 2026 are on the full product free through that date, and accounts opened after it are on the full product free for their first 30 days. You only add billing details if you want to stay on the paid plan after that.
What are the Stripe fees?+
Standard Stripe rates, passed straight through: 2.9% + 30¢ for online payments and deposits, 2.7% + 5¢ for in-person tap-to-pay. We don't mark these up and we don't add a platform commission on top.
Can I cancel anytime?+
Anytime, from your settings: no call, no retention script. Export your full client list to CSV on the way out, and the account drops to Free rather than closing. We're the ops layer, not a lock-in. One thing to know if you're in the founding cohort: the $19.99 rate holds for as long as you stay subscribed, so if you cancel and start again later, you start at the standard price of that day.
Is there a per-booking fee?+
No. Nothing on the free plan, or one flat $19.99/mo, plus the standard Stripe rate on payments either way. No per-booking fee, no platform commission, no surprise line items.
How much are text messages?+
Texts are part of the paid plan, which includes 250 a month: plenty for reminders and confirmations at a normal book. Need more? Opt in and extra texts are 1¢ each, our actual carrier cost, with no markup. On the free plan the same confirmations, reminders, and follow-ups go out by email instead.
Claim a founding spot
Lock the price. Keep it.
Free for everyone through November 1, 2026, and 30 free days for every account opened after that. When it ends, stay free or keep everything for $19.99/mo, yours for as long as you stay subscribed. No card to start.