SMS template customization
SMS in your voice
Goldenhour’s stock SMS copy is friendly + neutral. Most artists get a measurable engagement lift from replacing it with copy in their own voice. Five templates + variable reference.
Best practices
Three rules before customizing
- Keep it under 160 characters to stay in a single SMS segment. Each extra segment doubles your Twilio cost + can fragment on older phones. Customize for personality, not length.
- Use the variables. Hard-coding “tomorrow at 4pm” will break when the appointment is at 5pm. Always use {time}, etc.
- One emoji max, and only if it fits your brand. A sparkle ✨ or a sunset 🌅 reads warm; three emojis in a row reads as a marketing bot.
Stock vs voicy comparison
Five templates side-by-side
Confirmation
Goldenhour default
You're booked! {service} with {businessName} on {date} at {time}. Manage: {manageUrl}In-your-voice example
Hi {firstName}! Locked in for {service} on {date} at {time}. See you then 🌅 Manage: {manageUrl}Variables: {firstName}, {service}, {businessName}, {date}, {time}, {manageUrl}
24-hour reminder
Goldenhour default
Reminder: {service} with {businessName} tomorrow at {time}.In-your-voice example
Hi {firstName}! Tomorrow at {time}. Bring loose dark clothes + arrive lotion-free 💛Variables: {firstName}, {service}, {time}
2-hour nudge
Goldenhour default
Quick reminder you're booked at {time}.In-your-voice example
Heads up {firstName}: see you at {time}!Variables: {firstName}, {time}
Post-care (spray tan)
Goldenhour default
Tips: pat dry, moisturize daily, no chlorine 24h. Book again: {bookingUrl}In-your-voice example
Hope you're glowing {firstName}! Pat-dry (don't rub), water-based lotion daily, no pool for 24h. When you're ready to book again: {bookingUrl}Variables: {firstName}, {bookingUrl}
Rebook nudge
Goldenhour default
{firstName}, ready to book again? {bookingUrl}In-your-voice example
Hi {firstName}! It's been {weeksSinceLast} weeks. Want me to save you a slot for the next one? {bookingUrl}Variables: {firstName}, {weeksSinceLast}, {bookingUrl}
Where to set
Goldenhour’s SMS templates live in Settings → SMS templates. Each template has the variable reference inline + a length counter that turns yellow at 140 chars + red at 160 chars (single-segment cutoff).
Restore the default by clearing the field: the system falls back to the stock copy if your custom is empty.