From Fresha to goldenhour.

Why artists make the switch

What you'll get here.

• Zero commission on bookings

  Fresha charges a one-time 20% (min $6) new-client fee when someone finds you through its marketplace; your own-link and repeat bookings are free. On goldenhour there's no marketplace and no acquisition fee: $19.99 or $39.99/mo flat, whoever books and however often.

• Stripe Connect: money flows straight to your bank

  Fresha holds funds and pays out on a delay (often 1–7 days). We never see the money: Stripe processes the charge and deposits to your Stripe Connect account, usually next business day in the US.

• Custom domain (book.yourbrand.com) included

  Fresha doesn't offer a custom domain on the free tier. We include CNAME-based custom domains in every account. Customers see your URL, not a marketplace listing.

• Mobile-first wedges Fresha lacks

  Travel zones with per-zone fees, GPS check-in, masked-number SMS chat, in-home setup checklist for spray-tan / lash mobile work. Fresha is built for salon-floor flow; mobile is a side use case there.

Where they win today

What you'd give up.

Honest list. If any of these are deal-breakers, stay on Fresha: we'd rather you be on the right tool for you than churn from us in 30 days.

• Marketplace traffic

  Customers can discover you on Fresha's app even if they've never heard of you. That's a real acquisition channel. We don't have a marketplace: you bring your own customers via Instagram, referrals, and your booking link.

How to export from Fresha

Pull your data out.

1. Sign into Fresha's web dashboard (partners.fresha.com). The mobile-app side has reduced export surface.
2. Left nav → Manage → Clients. Top-right "Export" button → CSV. Email arrives in a minute or two.
3. Manage → Appointments. Filter by the last 12 months → "Export" → CSV. (Longer history is rarely useful: the no-show risk classifier weighs recency anyway.)
4. Manage → Services. There's no built-in CSV export; screenshot the table or copy/paste the list into a doc. Or we recreate from your public booking page.
5. Settings → Forms → your intake forms. Fresha lets you export PDF. Send the PDFs.
6. Upload the client CSV under Clients → Import. Bring the rest to the setup call, or send it to support@goldenhourhq.com and we'll go through it with you.

Stuck on any step? Email support@goldenhourhq.com. We've done Fresha exports before: happy to screen-share through the part that's blocking you.

What we import

Clean ingest.

Nothing here reads Fresha's file format yet, so your client list comes over as a plain spreadsheet, which matches people on phone and email instead. Appointment history does not come with it. Anything below marked as recreated is something we set up with you, not something the file carries.

• Client list: name, phone, email, birthday, notes
• Service menu, recreated with you from your booking page or a screenshot
• Intake questions, recreated with you from the PDFs

What needs reconfiguring

Five-minute jobs.

Stuff that can't come over via CSV: usually because each platform structures it differently. We walk through each on the setup call (or via email).

• Stripe Connect: Fresha uses their own processor. Customers will re-enter cards on first booking through goldenhour. Most return customers expect this on a platform switch.
• Booking page slug: claim a new handle on goldenhourhq.com or point a custom domain CNAME at us.
• Marketplace listings: Fresha will keep showing your old listing until you delete it. We recommend keeping both live for 30 days, then deleting Fresha to redirect all traffic.
• Loyalty / rewards: Fresha's loyalty rule structure doesn't export. We recreate equivalent rules in our loyalty engine post-import.

The money side

What you'll save.

• Marketplace fee: Fresha takes a one-time 20% (min $6) cut of a new client's first visit when they arrive through its marketplace; repeat visits and own-channel bookings are free. On goldenhour there's no marketplace fee at all: $19.99 or $39.99/mo flat.
• Subscription: Fresha is free; goldenhour is $19.99 (founding) or $39.99/mo. Trade the small subscription for keeping every cent of your bookings.
• Stripe processing: 2.9% + 30¢ online on both sides: passthrough, not a markup.
• If almost none of your clients come from the Fresha marketplace, its free tier may still pencil out. If you lean on it for discovery, the per-new-client fees add up fast.

See full pricing detail at /pricing.